Find crypto enabled merchants anywhere

What Is New From Rolex 2023?

  • Dec 02, 2023
  • 10 min read
rolex sign outside a store

Rolex is known for its iconic and timeless designs, with every watch crafted to perfection. For over a century, Rolex has continued to set the standard in luxury watchmaking, constantly pushing boundaries and innovating new technologies. And 2023 is no different.

The latest collection from Rolex features a variety of watches that cater to all styles and tastes. From classic designs to modern interpretations, there's something for everyone. So, let's break down the latest collection and see what's new from Rolex in 2023.

Timeless Designs with a Modern Touch

Rolex has always been known for its timeless designs that can be passed down through generations. And this year, they have taken their classic watches to another level by adding modern touches. The 'Oyster Perpetual' titles tell a story of evolution and innovation, with every watch boasting Rolex's signature design elements.

The unveiled watches showcase a blend of reinvention and continuity, innovation and respect for tradition, and bold integration of technology in the pursuit of creation. They aren't futuristic but instead focus on enhancing the classic look and feel of a Rolex.

A Variety to Choose From

Whether you prefer a traditional watch or something with a bit more flair, Rolex has something for you. The collection features a variety of models each with their own unique features and functions. Let's explore some of the highlights from this years' collection.

Oyster Perpetual Cosmograph Daytona

The iconic style and outstanding technical prowess of the Cosmograph Daytona have solidified its legendary status far beyond the realm of motor racing circuits. In celebration of the watch's 60th anniversary, Rolex is revitalizing the entire collection to ensure the legacy endures.

Rolex unveils the latest Oyster Perpetual Cosmograph Daytona, with comprehensive updates across the entire collection. The iconic design of the case and dial has defined this chronograph since its debut, now enhanced with subtle refinements to various elements.

The dial showcases a fresh graphic balance, with harmonious color pairings that emphasize the contrast between the dial and the counters - or their encircling rings. The redesigned Oyster case stands out, its contours shining under the play of light on the lugs and case sides. For models featuring a Cerachrom bezel, a delicate strip of the same metal as the middle case adorns the bezel's edge.

Perpetual 1908

This exquisite and understated timepiece showcases a slender case topped with a bezel that combines a domed and finely fluted design. Crafted in 18 ct yellow or white gold, the case features a transparent back, revealing the intricate technical details and decorative elements of the movement. The elegantly minimalistic dial, available in either intense white or deep black variations, is adorned with Arabic numerals at 3, 9, and 12, along with faceted index hour markers.

It features a small seconds subdial at 6 o'clock, adorned with 'Superlative Chronometer' in an arched design. The hour hand is recognizable by the circle near its tip, while the minute hand resembles a two-edged sword. This timepiece comes with a brown or black alligator leather strap, complete with a Dualclasp, featuring a double folding clasp.

The 1908 timepiece features the advanced calibre 7140, newly introduced this year. This cutting-edge movement incorporates the Chronergy escapement, Syloxi hairspring, and Paraflex shock absorbers, showcasing Rolex's innovation in watchmaking technology.

Notably, the bridges are meticulously finished with Rolex Côtes de Genève, a modern take on a classic watchmaking decoration. Calibre 7140 empowers the 1908 to elegantly display small seconds, along with the hours and minutes. As with all Rolex timepieces, the Perpetual 1908 boasts the Superlative Chronometer certification, guaranteeing exceptional performance on the wrist.

Oyster Perpetual Yacht-Master 42

This year, Rolex unveils a new iteration of the Oyster Perpetual Yacht-Master 42. This maritime timepiece debuts in RLX titanium, a robust yet lightweight alloy, and features an Oyster bracelet. The middle case lugs boast chamfered top edges with a glossy finish, complemented by a polished crown guard.

The latest iteration of the Yacht-Master 42 boasts the cutting-edge calibre 3235, a movement that stands at the pinnacle of watchmaking technology. This mechanism not only indicates the date but also tracks hours, minutes, and seconds with precision.

It's modern technology combined with dark features and a touch of luxury. The striking combination of black and silver offers a bold and masculine look, perfect for sailing the high seas or a night out in the city. The matte black finish on the dial is accented by polished silver hands and hour markers, adding depth and texture to the timepiece.

Oyster Perpetual Day-Date 36

Fashioned from 18 ct yellow, white, or Everose gold, these timepieces boast a unique design. Instead of indicating the day of the week, a curved opening at 12 o’clock showcases an inspiring English keyword – ‘Happy’, ‘Eternity’, ‘Gratitude’, ‘Peace’, ‘Faith’, ‘Love’, and ‘Hope’. At 3 o’clock, a window unveils one of 31 exclusive emojis daily in lieu of the date.

Crafted entirely through champlevé enameling, the dial captivates with its rich colors and intricate design. Inspired by a jigsaw puzzle, turquoise blue, red, fuchsia, orange, green, and yellow pieces interlock on a monochromatic backdrop, symbolizing significant life milestones.

The time is elegantly indicated by 10 baguette-cut sapphires in six diverse hues, aligned with the primary color of the dial. The dial appears in turquoise blue for the 18 ct yellow gold and 18 ct white gold variations, and in orange for the 18 ct Everose gold timepiece.

This is a unique and fun twist that adds a more youthful nostalgic touch to the iconic Day-Date collection. It is a daring and playful take on luxury timepieces, perfect for those who appreciate both classic and modern elements in their fashion choices.

What Makes Rolex A Luxury Brand?

Rolex is a brand that has become synonymous with luxury, style, and prestige. The Swiss luxury watchmaker is known for its impeccable craftsmanship, innovative technology, and timeless designs. But what truly sets Rolex apart from other luxury brands?

Firstly, Rolex uses only the finest materials in their timepieces. From solid 18 ct gold to high-grade stainless steel, every component of a Rolex watch is carefully selected and crafted to ensure the highest quality. This attention to detail and commitment to excellence is what makes Rolex watches stand out in the luxury market.

Secondly, Rolex has a long-standing history of innovation and pioneering technology in watchmaking. The brand has introduced many groundbreaking features, such as the first waterproof wristwatch, the first self-winding mechanism, and the first watch with a date display. These advancements have not only elevated Rolex watches to elite status but have also set industry standards for other luxury brands to follow.

Moreover, Rolex has maintained its exclusivity by limiting its production and distribution. This means that their timepieces are not mass-produced but rather carefully handcrafted in limited quantities. This rarity adds to the allure and value of owning a Rolex watch. Scarcity and the need for a special connection with a retailer have also made Rolex watches highly sought after by collectors and enthusiasts.

In addition to its technical prowess, Rolex has also established itself as a symbol of success and accomplishment. Worn by influential figures such as world leaders, athletes, and celebrities, a Rolex watch is seen as a status symbol and a sign of one's achievements. This exclusivity further solidifies the brand's reputation as a luxury icon.

More Than Just A Status Symbol

However, Rolex watches are more than just a symbol of wealth and success. They are also highly functional timepieces designed for specific purposes. For example, the Oyster Perpetual Submariner was specifically designed for diving back in 1953, with features such as water resistance up to 300 meters and a unidirectional rotatable bezel for tracking dive time.

This collaborates with the lifestyle of many luxury enthusiasts who also own yachts. By understanding their target market and the activities they engage in, Rolex has been able to create watches that not only serve as status symbols but also cater to their customers' practical needs.

Another notable example is the Cosmograph Daytona, originally designed for professional race car drivers. This watch features a tachymeter scale on the bezel for measuring average speeds, making it a crucial tool for racing. Rolex's attention to detail and functionality in their watches have cemented their position as not just luxury items, but also essential tools for professionals in various fields.

How To Find The Best Rolex For You

Starting the search for these Rolexes on Bitbeast is the best way to find the model that suits you best. Bitbeast is a platform that showcases businesses that accept cryptocurrency payments, making it easier for customers to purchase luxury items like Rolex watches.

When choosing a Rolex watch, consider both its design and functionality. Think about what purpose you want the watch to serve and choose accordingly. For example, if you are an avid diver, the Submariner would be a perfect choice. If you prefer more classic and elegant designs, the Datejust or Day-Date models would be more suitable.

Additionally, consider the size and weight of the watch. Rolex offers a range of sizes for their watches, from smaller options like the Lady-Datejust to larger models like the Deepsea. It is important to choose a watch that not only looks good on your wrist but also feels comfortable.

Of course, if you prefer the newer models, Rolex has a wide selection of modern designs, with just some of them mentioned in this article. These watches incorporate the latest technology and advancements, making them highly sought after by watch enthusiasts.

One of Rolex's most iconic features is their use of precious metals and gemstones in their watches. The brand offers a variety of options such as gold, platinum, and diamonds, allowing customers to choose a watch that not only fits their style but also reflects their personal taste and status.

As you can see, Rolex is a brand that caters to a wide range of preferences and needs for luxury enthusiasts. With Bitbeast's platform, customers can easily find and purchase their desired Rolex watch with cryptocurrency, making it a seamless and secure experience. The ease of access to these luxury items through digital currency further enhances the exclusivity and value of owning a Rolex timepiece.

Final Thoughts

Rolex's 2023 collection featured various updates and new additions to their iconic watch designs, cementing their position as a leader in the luxury watch industry. From classic and timeless models to modern and innovative designs, Rolex offers something for every taste and preference.

Through its partnership with Bitbeast, customers now have the convenience of purchasing these luxurious timepieces with cryptocurrency, adding a unique touch to the ownership experience. With Bitbeast's secure and user-friendly platform, owning a Rolex has never been easier.

If other watch brands are your cup of tea, Bitbeast also offers a wide range of luxury watches from other renowned brands.

Stay up to date

Sign up to our newsletter to get updated when new shops are added to your area.